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Lunch & Learn: Association NonDues Revenue: Let’s Talk Sponsorships

November 14, 2018 @ 11:30 am - 1:00 pm

| $20

Locally based non-profits are not the only ones in need of diverse funding. It’s not a secret, associations cannot thrive or survive on membership alone.  We do right by putting our best efforts into building a robust and diverse membership platform, and yet our balance sheets improve minimally.  What more can we do?  The answer to sustainable revenue lies within our ability to bring creative value to the outside world through our member audience, the excitement and caliber of our events, and the investment opportunities within our programs.  Watch your revenue increase as you make sponsorship a priority within your organization!    

Dawn Keglor, Senior Project Leader, Parthenon Management Group Executive Director, American Psychosocial Oncology Society

Desiring to use her financial background and administrative skillset for the greater good, Dawn Keglor was introduced to non-profit over twelve years ago. She accepted a position within the American Diabetes Association in an events logistics and financial oversight capacity, but it was quickly discovered that her ability to build relationships and programs resulted in new and increased revenue. It was at this point that she shifted into event management and fundraising within the organization where she led the athletic event division and developed community advocacy programs for those living with diabetes.

Dawn’s success led her to a senior role within the Make-A-Wish Foundation where she developed and implemented new gala, sporting, and community events that vastly increased revenue, engaged major donors, created innovative mid-level giving campaigns, and led a team of regional event managers to success. From there, Dawn joined the Cystic Fibrosis Foundation as the statewide Director of Development. It was here that Dawn was deeply immersed into working with several regional Boards of Directors, assessing and implementing strategic plans, overseeing in-house and remote event and development employees, cultivating and securing major gifts, and ensuring the success of a 1.2-million- dollar fundraising budget. During her tenure, Dawn also established several mission driven programs, including an Advocacy Council that was focused on bridging the gap between regional specialty clinics and governmental healthcare agencies for increased patient care, as well as identifying and securing funding for relevant initiatives. She was also a part of the national training team where she developed training curriculum and conducted both online and onsite training for nationwide development and fundraising staff. She was frequently asked to train on topics related to event and foundation growth through innovative and mission driven marketing, increased fundraising through cultivated relationships, engagement and retention of event attendees and donors, and the guiding and empowering of boards and committees.

Dawn joined Parthenon Management Group as the Executive Director for the American Psychosocial Oncology Society (APOS) in 2016 and she now serves as one of three Senior Project Leaders. In this role, she utilizes her knowledge of the intricate workings and unique needs of non-profits and developed skillsets to bring growth and success to the society she manages, as well as the societies of the Project Managers she oversees.


November 14, 2018
11:30 am - 1:00 pm


Tennessee Fuel & Convenience Store Association
430 Enos Reed Drive
Nashville, TN 37210 United States
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