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WEBINAR: Cross-Generational Member Engagement

May 23, 2019 @ 12:30 pm - 1:30 pm

| $45


Member engagement is a very hot topic in the association world, and we all know that it’s not a one-size-fits-all process. But, how can we customize engagement efforts to fit the needs of a diverse membership? Start with the Why!

As we move through the membership lifecycle of recruitment, onboarding, engagement and retention, Meg Tereniak of MemberClicks will help us to use the Why as our guide. Why are these professionals joining your association? Why are they choosing to renew their membership year after year? Why are they applying to join a volunteer committee? Why are they choosing not to renew?

If cross-generational engagement is a struggle for your association, this session is for you! You’ll leave with tips on…
1. How to showcase your association’s value proposition so it resonates with professionals of all ages and experience levels
2. How to segment your communications to better engage different generations
3. How to optimize your association’s platforms to market your association and engage existing members


May 23, 2019
12:30 pm - 1:30 pm