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WEBINAR: Key Interests-Based Advocacy: Simple Steps to Strategic Targeting

January 17, 2019 @ 12:30 pm - 1:30 pm

| $45


Mass email campaigns and one-size-fits-all grassroots efforts rarely lead to policy success. Lawmakers at any level, from the state legislatures to local county and city officials, are rarely persuaded by the same issue, opinion, or advocacy tactic. It’s imperative to go beyond simple storytelling and frame both the tactic deployed and the personal story shared according to the individual target. Effective Key Interests-Based Advocacy Campaigns are strategic, targeting lawmakers with tactics while presenting the ask and story shared according to each official they seek to influence.

David Lusk discusses the concepts behind Key Interests-Based Advocacy, how to leverage it for effective persuasion for any advocacy tactic or campaign, and reviews real-world applications of how interest groups successfully used this unconventional concept in a number of advocacy settings.

This three-part session reviews:
1) The importance of and how to collect advocate stories
2) Understanding differences in lawmaker targeting
3) How Key Interests-Based Advocacy can identify “super advocates” for deployment in any tactic


January 17, 2019
12:30 pm - 1:30 pm